• Finefleur is a media whose mission is to inform the public in Quebec and Canada about a “recreational” and responsible use of cannabis, particularly through edibles, with lots of recipes, but also through advices, articles and various products and services that make life easier for consumers.
  • Finefleur brings together the talents and passion of three founding partners strongly involved in the universe of cannabis and electronic media.
The founders: Paul Verdy, Véronique Lettre, Jean-Philippe Turgeon


A former executive and marketing specialist, this brain and breast cancer survivor, is the author of two humorous bestsellers “Plus fou que ça … tu meurs!”, published by Quebecor in 2010 and 2015. Her interest in therapeutic cannabis took her to do a certification at the  THC University in Colorado, and since then her passion for the medicinal side of cannabis has grown. Ms. Lettre presents lectures on the subject to the general public and health professionals. Trained in Los Angeles by renowned chef Jeff Danzer, she also offers cooking workshops for those who wish to learn how to make their own cannabis oil and butter. She is the president and founder of the medical cannabis clinic, Nature Médic. Her latest book “Le cannabis médicinal” was published in 2018 at Éditions Trécarré.


Jean-Philippe Turgeon brings to the cannabis industry more than 20 years of experience in the field of entertainment as a producer and manager of major artists. Co-founder of the medical cannabis clinic, Nature Médic, he is also co-owner of BioCann Inc., a micro-production company of organic medicinal cannabis, based in Waterloo in Estrie. Jean-Philippe is also the instigator and manager of the first exhibition of the Cannabis industry in Quebec, Expo Cannabis Montreal which brought together, during its first edition, the important players of the industry of Quebec, Canada and USA. His interest in the cannabis industry has motivated his desire to launch Finefleur to inform and educate the public about edibles.

PAUL VERDY / Co-founder

Multidisciplinary and creative entrepreneur in the fields of marketing and digital media in Canada, Paul Verdy has been co-founder and creative director of the digital division of Canada’s largest advertising agency, Cossette, founder of a CRM marketing company, Messagia, and founder & director of several innovative web-mobile platforms (Unique-Guides, Yellow Pages Go, etc.) He combines today his great digital expertise with his keen interest in the development and promotion of new forms of cannabis consumption.